MASTERING MEASUREMENT – WHAT TO MEASURE, HOW AND WHY
Everyone knows measurement is important, but how do you ensure you’re getting it right?
This is a challenge most organisations face as they attempt to balance measurement—investment, time, accuracy, and much more. Achieving this harmony will give you a clear understanding of internal performance and external impact, aiding decision-making at all levels.
Drawing on years of experience supporting clients from businesses to governments, our expert panel discusses the gnarly side of getting measures right by answering tough questions such as:
- How do you ensure your measures will fairly reflect progress and generate quality insights?
- What can you do to avoid them being overly burdensome to collect?
- How can you avoid measures unintentionally driving the wrong behaviours?
- How do you maintain consistency of measurement while also reflecting changing views about what is valuable?
Who should watch
If you’re involved in any aspect of measurement, from data collection to decision-making, this session is for you. Please note that a basic understanding of measurement fundamentals is assumed, so it may not be suitable for beginners.
About the Experts
Dr Fiona Scott-Melton is an experienced mixed-methods researcher and evaluator, who has worked with a range of public and private sector organisations in New Zealand, Australia and the United Kingdom. She has a PhD in Wellbeing and music, as well as extensive experience in applying a systems thinking approach including developing and critiquing Outcome Frameworks and intervention logic.
Dr Brendan Stevenson has worked as a research officer; as a supernumerary lecturer for the School of Health Sciences Massey University; analysed data from drug and alcohol rehabilitation services, iwi surveys, and Kaupapa Māori Kura; and was a senior researcher in the Mental Health and Wellbeing Team at Te Hiringa Hauora (Health Promotion Agency). Brendan is of Ngā Puhi, Ngāti Porou, Scandinavian, Scottish, and English descent
Jeremy Markham has an academic background in psychology, philosophy and business. He has more than 20 years of experience in varied public and private sector roles. Jeremy’s competencies include business process design and optimisation, change management, benefits management and he is also an excellent facilitator and communicator.
Dr Rebecca Gray is social researcher with a PhD in public health and particular strengths in qualitative and mixed-methods analysis. She has strong research, writing and advising skills demonstrated through several types of government sector work. She especially enjoys working in teams with diverse specialties to combine different research approaches and produce usable insights that can inform real change.
Downloadable Resource
A+C Tips to Mastering Measurement
In this guide get our panels tips for mastering measurement from where to begin to avoiding unintended consequences.Coming up
WEBINAR | Survey Success Secrets: Responses + Answers + Insights
Date: Thursday 25 September 2025 | 12:10-12:55 p.m. NZST | 10:10-10:55 a.m. AEST
Months of planning and thousands spent, but what you get are dismal response rates, and survey questions that are of no help or are too complicated when you come to write them up. Sound familiar?
Whether you're running satisfaction surveys, evaluating the impact of your work, or gathering insights for complex policy consultations, the same fundamental mistakes typically keep organisations from getting information they can use.
Join Allen + Clarke's survey experts as they reveal the tips & tricks that transform data mud-puddles into decision-making goldmines. We'll share eight of our best tips to maximise response rates and give unambiguous insights for you to act on.
